A global leader in the food and industrial segments
At AFFCO Group, we don’t just build restaurants—we craft experiences that stay with people. As a food-focused brand incubator based in Amman, Jordan, we develop and manage unique culinary concepts with bold flavors, strong operational strategy, and authentic customer connection.
Our Mission
Sharing Our Passion for Authentic Flavors and Exceptional Experiences
At Affco, our mission is to provide our customers with an exceptional dining experience by serving delicious and innovative Japanese and Chinese dishes made with fresh, high-quality ingredients. We strive to create a warm and welcoming atmosphere for all of our
guests and are committed to delivering excellent customer service. As we expand locally and internationally, we hope to share our passion for great food with even more people and become a leading destination for sushi and Chinese cuisine.
Our Vision
Leading the Future of Japanese and Chinese Cuisine with Innovation and Excellence
Our vision at Affco is to become the premier destination for Japanese and Chinese cuisine, known for our commitment to excellence and innovation. We envision a future where we have a strong presence in multiple locations, both locally and internationally, and are recognized as a leader in the food industry. We strive to continually improve and evolve, offering our customers an ever-expanding menu of delicious and unique dishes. Our ultimate goal is to create a lasting positive impact on the culinary world and be a source of joy and inspiration for all who dine with us. guests and are committed to delivering excellent customer service. As we expand locally and internationally, we hope to share our passion for great food with even more people and become a leading destination for sushi and Chinese cuisine.
You’ll Most Likely Know Us By Our Brands:
Sushi Crush
Founded as a cloud kitchen in 2017, Sushi Crush has become a leading name in modern sushi and Asian cuisine in Jordan. With a focus on fresh ingredients and playful presentation, it now operates three dine-in branches in Khalda, Abdoun & Irbid.
Noria Kitchen
Noria Pizza Kitchen is our fast-rising pizza concept, delivering handcrafted, fire-baked pizzas in a casual, social setting. Located in X Village, it stands out with its "Fast. Fresh. Fire." approach—fusing street-food energy with top-quality ingredients.
