Empowering Culinary Brands with Flavor and Vision

At AFFCO Group, we specialize in creating, growing, and managing distinctive food concepts that people crave. With a passion for authenticity and a focus on quality, our brands like Sushi Crush and Noria Kitchen have set new standards in Jordan’s dining scene. From cloud kitchens to dine-in experiences, AFFCO brings bold flavors and operational excellence to every plate.

Driven by innovation, inspired by people, and fueled by flavor—we build food brands that connect with communities and scale with purpose.