
A global leader in the food and industrial segments
At AFFCO Group, we don’t just build restaurants—we craft experiences that stay with people. As a food-focused brand incubator based in Amman, Jordan, we develop and manage unique culinary concepts with bold flavors, strong operational strategy, and authentic customer connection.
You’ll Most Likely Know Us By Our Brands:
Sushi Crush
Founded as a cloud kitchen in 2016, Sushi Crush has become a leading name in modern sushi and Asian cuisine in Jordan. With a focus on fresh ingredients and playful presentation, it now operates two dine-in branches in Khalda and Abdoun, and delivers across Amman and Irbid.


Noria Kitchen
Noria Pizza Kitchen is our fast-rising pizza concept, delivering handcrafted, fire-baked pizzas in a casual, social setting. Located in X Village, it stands out with its "Fast. Fresh. Fire." approach—fusing street-food energy with top-quality ingredients.